Privacy Policy

1. Introduction

Yellow Genie Ltd (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website yellowgenie.co and use our services.

Yellow Genie Ltd is registered in England and Wales under company number 15757374. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Yellow Genie Ltd is the data controller responsible for your personal data. If you have any questions about this privacy policy or our data practices, please contact us at:

3. Information We Collect

We may collect the following types of information:

3.1 Personal Information

• Name and contact details (email address, phone number)
• Company and enquiry type supplied in an enquiry
• Messages that you choose to share
• The company website does not collect account passwords or payment details

3.2 Technical Information

• IP address and device information
• Browser type and version
• Operating system
• Cookies and similar tracking technologies
• Usage data and analytics

4. How We Use Your Information

When you submit the enquiry form, your name, email address, enquiry type, message and any company name you provide are sent to our server and passed to Resend to deliver an email to hello@yellowgenie.co. We use received details to respond, discuss our games or publishing or discuss a partnership. We do not store form submissions in a website database or include their contents in analytics. Resend processes email data to provide delivery; messages are also held in our company mailbox for handling your enquiry.

We use your information for the following purposes:

• To provide and maintain our services
• To send administrative information and updates
• To respond to your inquiries and provide customer support
• To improve our website and services
• To detect, prevent, and address technical issues or fraudulent activity
• To comply with legal obligations

5. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract: Processing is necessary for a contract we have with you
• Legal obligation: Processing is necessary for us to comply with the law
• Legitimate interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal data, we will securely delete or anonymize it.

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

• Right to access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Request transfer of your data to another service
• Right to object: Object to our processing of your data
• Rights related to automated decision-making: Not be subject to decisions based solely on automated processing

To exercise any of these rights, please contact us at hello@yellowgenie.co

8. Cookies

Optional Google Analytics loads only after you accept it through Cookie settings. You can decline or withdraw that choice using the same control. We store your preference in your browser. Our analytics events record page and button activity, not form contents. The website and enquiry form work without analytics.

9. Third-Party Services

We may employ third-party companies and individuals to facilitate our services, provide services on our behalf, or assist us in analyzing how our services are used. These third parties have access to your personal data only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the internet or electronic storage is 100% secure.

11. International Data Transfers

Your information may be transferred to and maintained on computers located outside of the United Kingdom where data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

12. Children's Privacy

This company website and its enquiry form are intended for adults. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. You are advised to review this Privacy Policy periodically for any changes.

14. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us: